When do you need to start your digital marketing strategy? It depends on your approach. One of the approaches to digital marketing strategy involves opportunity,strategy,and action. Take a look at these scenarios that represent each step below.
Opportunity: when you are not in the digital world yet.
The digital world is full of exciting opportunities for businesses. All you need to do is take a closer look at websites and see how you can adapt in terms of their product presentation,messaging,and customer service. You don’t even need to have an immediate working website. Some services for digital marketing in HK also covers social media campaigns so you can start promoting your business using social media.
Strategy: when you have revisited your business goals.
A successful digital marketing strategy is always dependent on initial business goals. An example of this is Li & Fung,a supply chain manager in Hong Kong. They developed a three-year strategy with the business goals of speed,innovation,and digitalization,before they embrace a digital platform called Total Sourcing.
Action: when you and your team are open to adapt to new tools.
This is not a question of being ready,as there is no such thing as being ready. It only takes to have an open mind to explore new ways of doing things with new tools. Take note that in some cases such as digital marketing in HK รข it’s not all about relying on using technology only. A change in mindset to adapt to best practices,such as promoting other forms of payment and providing incentives to customers for using them.
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